Reporting Metrics

The first thing you notice when you login into your account is the dashboard. There are various metrics (numbers) shown there. Hover over each for tooltip for explanation. Change time range on top to see the numbers for different periods.


customer dashboard

  • Total Customers - Customers who provided email, mobile#, or other id.
  • Reachable Customers - Customers who have opted-in for communication and are reachable by email, text (SMS), wallet marketing or other means.
  • New Customers - Previously unseen customers
  • Returning Customers - Customers previously seen (those who have checked in before)


Campaign Dashboard


  • Subscribe - Customers who followed your business / subscribed for communication (text)
  • Unsubscribe - Customers who unsubscribed for communication (email, text, ...)
  • Delivered - Messages (email, text, ...) that were sent and did not bounce
  • Open - Messages that were opened by customers


If you have any Landing Page campaigns, following metrics are relevant.

  • Claims - Customers who have claimed offers
  • Redeems - Customers who have redeemed offers excluding checkin rewards
  • Redeemed Rewards - Customers who have redeemed checkin rewards
  • Page Views - Page view for landing page


Unable to find an answer?

Looking for anything specific article which resides in general queries? Just browse the various relevant folders and categories and then you will find the desired article.

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