Reporting Metrics

The first thing you notice when you login into your account is the dashboard. There are various metrics (numbers) shown there. Hover over each for tooltip for explanation. Change time range on top to see the numbers for different periods.

• Total Customers - Customers who provided email, mobile#, or other id.
• Reachable Customers - Customers who have opted-in for communication and are reachable by email, text (SMS), wallet marketing or other means.
• New Customers - Previously unseen customers
• Returning Customers - Customers previously seen (those who have checked in before)

• Subscribe - Customers who followed your business / subscribed for communication (text)
• Unsubscribe - Customers who unsubscribed for communication (email, text, ...)
• Delivered - Messages (email, text, ...) that were sent and did not bounce, % shows is related to messages sent (see Receive below)
• Open - Messages that were opened by customers (email)

If you have any Landing Page campaigns, following metrics are relevant.

• Claims - Customers who have claimed offers
• Redeems - Customers who have redeemed offers excluding checkin rewards
• Redeemed Rewards - Customers who have redeemed checkin rewards
• Page Views - Page view for landing page

Activities chart shows more details

• Receive - Messages received by customers, in other words messages sent by Colligso
• Bounce - Messages bounced (email, text)