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Keep the tablet near your point of sale as shown in pictures attached here. Also, take a look at this screencast to find how customers can subscribe to text-based offers from your store.
In either case, customers must acknowledge a text message they receive on their phone to confirm the subscription. They just have to reply to that message with "Y" or "YES". Only after they confirm, they are considered a subscriber. They can unsubscribe at any time by sending STOP message.
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