In an effort to protect the SMS communication channel and prevent spam, robo-texts, and malicious content, the U.S. mobile carriers are requiring all Application-to-Person (A2P) text campaigns to be registered in the Campaign Registry to verified and vetted senders. Unregistered SMS traffic will be severely limited by throughput, deliverability, and cost.
The Campaign Registry (TCR™)
Colligso, a CSP
Colligso is a registered Campaign Service Provider (CSP) of The Campaign Registry. Colligso provides a platform to Brands to create and launch their messaging campaigns. Colligso is a multi-tenant hyperlocal customer engagement software as a service (SaaS).
Registration
Businesses can register their brand and campaigns with the Campaign Registry using Colligso. Colligso provisions a 10DLC phone number to each registered brand and associates it with each registered campaign.
When should you register brand and campaigns?
- If you are seeking reliable messaging channel with high delivery rates, high throughput (messages/second) and content that is sanctioned by the mobile operators for A2P messaging.
- To use highly effective picture messaging (MMS) with content sanctioned by the mobile operators for A2P messaging.
- If you are in Canada, even to use Toll-Free number for text messaging requires business verification. That process is manual and takes weeks and months.
TCR requires businesses to register their brand using their business tax identification information. You can do this right from your Colligso account.
Fees
Please refer to TCR Fees for each brand and campaign registration as of 2023. All fees are passed to the business by Colligso and are non-refundable.
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